Every year, the experts at the Pantone Color Institute select a hue that will encompass and define the ensuing 12 months. For 2024—which also marks the 25th anniversary of this color tradition—Pantone has awarded Peach Fuzz as the Pantone Color of the Year. Otherwise known as PANTONE 13-1023, Peach Fuzz is a warm and cozy shade that falls in between pink and orange. “PANTONE 12-1023 Peach Fuzz captures our desire to nurture ourselves and others,” Pantone Color Institute Executive Director Leatrice Eiseman said in a statement. “It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.”
Pantone experts arrived to this decision after studying trends on the runway, in interior design, across pop culture, and within human psychology. Not to mention, Eisman noted that since we’re in a time of turmoil, we’ve all been craving a color that elicits serenity and familiarity while facilitating a sense of community. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance,” Eisman shared. “A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
